BT90
About
BT90 is a football organization from Sweden that wants to give young female players the same chance to chase their dreams as male players get. It’s all about equal opportunities, growth, and helping every player become the best version of themselves on and off the pitch.
Case Study
A motivational video inspired by Marta’s speech and her quote, “Cry in the beginning so that you can smile at the end.”
Featuring the SCAD Women’s Soccer Team, the piece blends dark studio visuals with championship game footage to highlight resilience, dedication, and the payoff of hard work.